"It was becoming pretty clear by 1989 that we needed a dedicated snowboard shop," he explains. "So my bosses looked around for a likely location. We had this shop in the Chateau called Showcase Tennis. So my boss tells me: 'Here you go Graham. We'll just change the name to Showcase Snowboards for the winter and you're in charge.' And that's pretty much how it all began..."

Over the next ten years, Graham would ride herd over his Showcase team and grow the business until his shop became the biggest Burton dealer in North America. By the late 1990's, Showcase was, arguably, the hottest retail property at Whistler. And not just because of its sales volume....

"By the time Showcase moved from the Carlton Lodge to its new Westbrook site - that was probably '97-'98 -- we were really pushing the envelope," explains Turner.
"Go-Go dancers, whipped cream wrestling matches, crazy parties, celebrity riders - even a wall of Kraft Dinners at three-for-$.99 - there was nothing we didn't try. We just wanted to blow our customers away."  He smiles. "I mean, think about it - a kid goes back home and tells his friends about getting his arm danced on by a nearly-naked girl while buying some gear. You can be sure his buddies will be paying attention to the store's name..." - Graham Turner

"It was becoming pretty clear by 1989 that we needed a dedicated snowboard shop," he explains. "So my bosses looked around for a likely location. We had this shop in the Chateau called Showcase Tennis. So my boss tells me: 'Here you go Graham. We'll just change the name to Showcase Snowboards for the winter and you're in charge.' And that's pretty much how it all began..."

Over the next ten years, Graham would ride herd over his Showcase team and grow the business until his shop became the biggest Burton dealer in North America. By the late 1990's, Showcase was, arguably, the hottest retail property at Whistler. And not just because of its sales volume....

"By the time Showcase moved from the Carlton Lodge to its new Westbrook site - that was probably '97-'98 -- we were really pushing the envelope," explains Turner.
"Go-Go dancers, whipped cream wrestling matches, crazy parties, celebrity riders - even a wall of Kraft Dinners at three-for-$.99 - there was nothing we didn't try. We just wanted to blow our customers away."  He smiles. "I mean, think about it - a kid goes back home and tells his friends about getting his arm danced on by a nearly-naked girl while buying some gear. You can be sure his buddies will be paying attention to the store's name..." - Graham Turner

"It was becoming pretty clear by 1989 that we needed a dedicated snowboard shop," he explains. "So my bosses looked around for a likely location. We had this shop in the Chateau called Showcase Tennis. So my boss tells me: 'Here you go Graham. We'll just change the name to Showcase Snowboards for the winter and you're in charge.' And that's pretty much how it all began..."

Over the next ten years, Graham would ride herd over his Showcase team and grow the business until his shop became the biggest Burton dealer in North America. By the late 1990's, Showcase was, arguably, the hottest retail property at Whistler. And not just because of its sales volume....

"By the time Showcase moved from the Carlton Lodge to its new Westbrook site - that was probably '97-'98 -- we were really pushing the envelope," explains Turner.
"Go-Go dancers, whipped cream wrestling matches, crazy parties, celebrity riders - even a wall of Kraft Dinners at three-for-$.99 - there was nothing we didn't try. We just wanted to blow our customers away."  He smiles. "I mean, think about it - a kid goes back home and tells his friends about getting his arm danced on by a nearly-naked girl while buying some gear. You can be sure his buddies will be paying attention to the store's name..." - Graham Turner

"It was becoming pretty clear by 1989 that we needed a dedicated snowboard shop," he explains. "So my bosses looked around for a likely location. We had this shop in the Chateau called Showcase Tennis. So my boss tells me: 'Here you go Graham. We'll just change the name to Showcase Snowboards for the winter and you're in charge.' And that's pretty much how it all began..."

Over the next ten years, Graham would ride herd over his Showcase team and grow the business until his shop became the biggest Burton dealer in North America. By the late 1990's, Showcase was, arguably, the hottest retail property at Whistler. And not just because of its sales volume....

"By the time Showcase moved from the Carlton Lodge to its new Westbrook site - that was probably '97-'98 -- we were really pushing the envelope," explains Turner.
"Go-Go dancers, whipped cream wrestling matches, crazy parties, celebrity riders - even a wall of Kraft Dinners at three-for-$.99 - there was nothing we didn't try. We just wanted to blow our customers away."  He smiles. "I mean, think about it - a kid goes back home and tells his friends about getting his arm danced on by a nearly-naked girl while buying some gear. You can be sure his buddies will be paying attention to the store's name..." - Graham Turner

"It was becoming pretty clear by 1989 that we needed a dedicated snowboard shop," he explains. "So my bosses looked around for a likely location. We had this shop in the Chateau called Showcase Tennis. So my boss tells me: 'Here you go Graham. We'll just change the name to Showcase Snowboards for the winter and you're in charge.' And that's pretty much how it all began..."

Over the next ten years, Graham would ride herd over his Showcase team and grow the business until his shop became the biggest Burton dealer in North America. By the late 1990's, Showcase was, arguably, the hottest retail property at Whistler. And not just because of its sales volume....

"By the time Showcase moved from the Carlton Lodge to its new Westbrook site - that was probably '97-'98 -- we were really pushing the envelope," explains Turner.
"Go-Go dancers, whipped cream wrestling matches, crazy parties, celebrity riders - even a wall of Kraft Dinners at three-for-$.99 - there was nothing we didn't try. We just wanted to blow our customers away."  He smiles. "I mean, think about it - a kid goes back home and tells his friends about getting his arm danced on by a nearly-naked girl while buying some gear. You can be sure his buddies will be paying attention to the store's name..." - Graham Turner

"It was becoming pretty clear by 1989 that we needed a dedicated snowboard shop," he explains. "So my bosses looked around for a likely location. We had this shop in the Chateau called Showcase Tennis. So my boss tells me: 'Here you go Graham. We'll just change the name to Showcase Snowboards for the winter and you're in charge.' And that's pretty much how it all began..."

Over the next ten years, Graham would ride herd over his Showcase team and grow the business until his shop became the biggest Burton dealer in North America. By the late 1990's, Showcase was, arguably, the hottest retail property at Whistler. And not just because of its sales volume....

"By the time Showcase moved from the Carlton Lodge to its new Westbrook site - that was probably '97-'98 -- we were really pushing the envelope," explains Turner.
"Go-Go dancers, whipped cream wrestling matches, crazy parties, celebrity riders - even a wall of Kraft Dinners at three-for-$.99 - there was nothing we didn't try. We just wanted to blow our customers away."  He smiles. "I mean, think about it - a kid goes back home and tells his friends about getting his arm danced on by a nearly-naked girl while buying some gear. You can be sure his buddies will be paying attention to the store's name..." - Graham Turner

"It was becoming pretty clear by 1989 that we needed a dedicated snowboard shop," he explains. "So my bosses looked around for a likely location. We had this shop in the Chateau called Showcase Tennis. So my boss tells me: 'Here you go Graham. We'll just change the name to Showcase Snowboards for the winter and you're in charge.' And that's pretty much how it all began..."

Over the next ten years, Graham would ride herd over his Showcase team and grow the business until his shop became the biggest Burton dealer in North America. By the late 1990's, Showcase was, arguably, the hottest retail property at Whistler. And not just because of its sales volume....

"By the time Showcase moved from the Carlton Lodge to its new Westbrook site - that was probably '97-'98 -- we were really pushing the envelope," explains Turner.
"Go-Go dancers, whipped cream wrestling matches, crazy parties, celebrity riders - even a wall of Kraft Dinners at three-for-$.99 - there was nothing we didn't try. We just wanted to blow our customers away."  He smiles. "I mean, think about it - a kid goes back home and tells his friends about getting his arm danced on by a nearly-naked girl while buying some gear. You can be sure his buddies will be paying attention to the store's name..." - Graham Turner

"It was becoming pretty clear by 1989 that we needed a dedicated snowboard shop," he explains. "So my bosses looked around for a likely location. We had this shop in the Chateau called Showcase Tennis. So my boss tells me: 'Here you go Graham. We'll just change the name to Showcase Snowboards for the winter and you're in charge.' And that's pretty much how it all began..."

Over the next ten years, Graham would ride herd over his Showcase team and grow the business until his shop became the biggest Burton dealer in North America. By the late 1990's, Showcase was, arguably, the hottest retail property at Whistler. And not just because of its sales volume....

"By the time Showcase moved from the Carlton Lodge to its new Westbrook site - that was probably '97-'98 -- we were really pushing the envelope," explains Turner.
"Go-Go dancers, whipped cream wrestling matches, crazy parties, celebrity riders - even a wall of Kraft Dinners at three-for-$.99 - there was nothing we didn't try. We just wanted to blow our customers away."  He smiles. "I mean, think about it - a kid goes back home and tells his friends about getting his arm danced on by a nearly-naked girl while buying some gear. You can be sure his buddies will be paying attention to the store's name..." - Graham Turner